BetVictor has broadened its association with the World Snooker Tour.
BetVictor, a brand under BVGroups, has inked a long-term partnership deal with the World Snooker Tour (WST).
BetVictor will be the main sponsor of eight WST tournaments in the 2023-24 season.
These tournaments encompass the four BetVictor National Series events, the BetVictor European Series, and the BetVictor Champion League.
Competitors’ winnings in the eight events will count towards the BetVictor Series standings. The player at the peak of the rankings after the eighth and final event will receive a £150,000 ($191,639) bonus.
WST Chairman Steve Dawson stated: “We have collaborated with BetVictor for numerous years and they have been a fantastic partner for our sport. We are delighted to continue working with them and to be partnering with them for a number of tournaments in the 2023-24 season.
“Snooker has an extraordinary global reach through our extensive broadcast and digital audience, reaching all corners of the globe. BetVictor has joined us on this journey, providing them with tremendous brand exposure worldwide.”
Sam Boswell, Sponsorship Manager at BetVictor, added: “We are excited to continue our long-standing partnership with snooker, sponsoring eight BetVictor tournaments.”
Its undeniable that BetVictor’s £150,000 prize competition has been a success among players since its introduction in 2020.
“We anticipate witnessing some outstanding performances at the tables over the next year.”
BetVictor Brand Transformation
BetVictor revealed last week its new group identity, adopting the name BVGroup, as part of this revitalization.
The organization stated that the new name will mirror its position as a multi-brand wagering operator and B2B technology solutions provider.
BVGroup will also unveil a new logo and corporate website to reflect its name change.
Sign up for the iGaming newsletter.