The organization, Better Collective, witnessed a remarkable 39% increase in earnings during the second quarter, marking a new high.

The group’s income expanded by 39% in the period following the acquisition of Skycon Limited for £45 million. The purchase granted Better Collective access to the UK firm’s expertise in display advertising, as well as paid advertising on platforms such as sports media. Better Collective reported record highs in the second quarter, with group revenue reaching €78 million, as it continued to diversify and increase its revenue streams.

According to Better Collective CEO Jesper Søgaard, the integration of Skycon “has gotten off to a good start.” “By incorporating Skycon into our paid media division, we are opening up new avenues for growth and expanding our offerings to advertising partners,” he said.

Søgaard commended the company’s commercial team in North America, stating he was “pleased to see the region further diversify revenue streams through sponsorship sales of our podcasts and YouTube programs.”

Looking ahead, he continued, Better Collective is “actively exploring AI-driven solutions, potential acquisitions, and ways to leverage its potential and mitigate risk.”

In explaining the company’s second-quarter growth, Søgaard cited media partnerships and “sports win rates that exceeded our expectations” as well as North America and Skycon as key contributors.

Home > Finance > Better Collective achieves record 39% year-over-year growth in the second quarter

## Collective Excellence in Q2: Broad-Based Expansion

Better Collective achieved a record high in revenue for the second quarter, reaching €78.1 million, a substantial 39% increase compared to the same period in 2022, when it was €56 million.

The Copenhagen-based affiliate company also observed an increase in operational expenses during the second quarter, climbing 13% to €49.4 million.

Operating profit before depreciation, amortization, and special items saw a significant jump of 135% to €28.7 million, a €12.2 million increase from the previous year.

From a revenue source standpoint, Better Collective’s publishing business revenue expanded by 41% to €53.5 million, while its paid media segment witnessed a 37% increase in revenue, reaching €24.6 million.

However, in terms of operating profit before depreciation, amortization, and special items, the paid media segment significantly outpaced the publishing business. This figure for paid media grew by 240% to €7.5 million, while the publishing business saw a 111% increase to €21.16 million.

Better Collective’s strategic transformation, aimed at becoming a leading global digital sports media group, has resulted in numerous partnerships with traditional news outlets. This includes collaborations with Goal.com, as well as Nigerian media outlet Punch and Polish media company Wirtualna Polska.

A more in-depth analysis of the affiliate’s regional revenue reveals a more substantial year-on-year growth in the North American business, with a 60% increase from €14.3 million to €22.9 million. During the same period, Europe and the rest of the world (ROW) saw a 32% growth, reaching €55.2 million.

The publishing division of Better Collective was a key driver behind their robust growth during the initial six months of the year. Their revenue for the first half of the year surged by 35% to €166 million, a significant increase from €123.4 million in the previous year.

Their earnings before interest, taxes, depreciation, and amortization (EBITDA) for the first half of the year climbed by 75% to €62 million. This growth was primarily attributed to a substantial increase in paid media, which rose by 203% to €15.4 million, while their publishing business expanded by 54%.

Examining their revenue sources, publishing generated €112.8 million, a 30% increase, while paid media brought in €53.3 million, representing a 44% growth.

Europe and the rest of the world experienced a 36% increase in revenue during the first half of the year, reaching €106 million, while North America witnessed a 32% rise in revenue to €60 million.

Their earnings before interest, taxes, depreciation, and amortization (EBITDA) also increased by 64% in Europe and the rest of the world, whereas North America saw a modest increase of only 1.2%.

Better Collective also achieved a profit after taxes of €29.2 million and generated a cash flow of €67.6 million, a 90% increase from €35.6 million in the previous year.

**Elevated Targets**
In June, Better Collective revised their financial objectives for 2023 upward to €315 million to €325 million, exceeding their previous goals of €305 million to €315 million. They also raised their earnings before interest, taxes, depreciation, and amortization (EBITDA) target to €105 million to €115 million, increasing both ends by €10 million.

Søgaard, when discussing the enhancement, expressed his satisfaction with the “operational leverage we’re observing in our operations as we continue to invest in the future.”

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