The iGB Affiliate London gathering will feature a collection of live presentations centered on marketing and partnerships. This year’s gathering will include presentations from leading industry figures.
The conference will showcase 13 live sessions covering topics such as the 2022 FIFA World Cup, social media branding and design, US mobile marketing, responsible gaming, casino streaming, and best compliance practices.
Other topics include geographic and vertical market segmentation, international digital marketing and localization, app store optimization and SEO mishaps, and a group of experts discussing the affiliate industry’s expansion in the US market.
Presenters include Erica Anderson, Marketing Director at Income Access; Joshua Pizzie, Commercial Director at Better Collective; Cristina Niculae, CEO of Interactive Gaming Group; and James Kelly, Head of Search Marketing at Blueclaw.
Other presenters include Steve Lee, Creative Director at Digital Footprints; Kasper Szymanski, Founder of SearchBrothers.com; and Martin Calvert, Marketing Director at ics-digital LLP.
Oscar Kalster, Chief Operating Officer of Raketech; and Cory Padveen, a partner at t2 Marketing International.
Those attending will also hear from Ryan Henderson, Director of Affiliates at Kindred Group; Alan Stone, Chief Executive Officer of Intelitics; and Dom Selica, Head of Search Marketing at Blueclaw.
“All subjects are business-oriented, and the material is meticulously selected to empower participants to better utilize a range of opportunities, whether it’s how to develop search-focused strategies to capitalize on the surge in activity surrounding major sporting events like the 2022 FIFA World Cup, or how to market across state borders in light of the rise of mobile wagering in the US, guided by cross-border regulations and compliance requirements,” said Naomi Barton, iGB Brand Portfolio Director.
“We will also investigate a new set of best practice guidelines being developed for the industry, designed to optimize business prospects, reduce expenses, increase transparency, and foster trust between affiliates and operators.
“The live broadcast, hosted by Oscar Kalster, Chief Operating Officer of Raketech, will offer an opportunity to hear from affiliate representatives behind the standards, affiliate software providers who helped create the standards, and operators who support the standards.”
The iGB Affiliate London gathering is back after a two-year pause due to the global health crisis. It will be part of the larger iGB Affiliate London event, which is predicted to be 28% bigger than the previous one. This year, 160 vendors will be at the ExCeL exhibition center in London from April 13-14.
“The amount of funds being invested in the iGB Affiliate London conference in April indicates that the industry is expanding rapidly,” said Barton.
“Our gathering in Amsterdam last September was a major success with the betting and affiliate community. After two years of no betting gatherings, these events were a huge achievement, especially for enterprises. This has led to a surge in new companies entering the market and viewing iGB Affiliate London as their next significant event.
“This implies that attendees will encounter a multitude of new faces and have the opportunity to explore fresh business prospects and discover new leads.”
iGB Affiliate London will be held on April 13-14, 2022, alongside ICE London, the world’s largest B2B gaming industry exposition, which will run from April 12-14.
To register for iGB Affiliate London 2022, click here.
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