GiveMeSport, in collaboration with Oryx, is venturing into the realm of gaming.
Mansour, the former head of the Health Lottery, will be at the helm of GiveMeBet, with ambitions to broaden its reach into the United States.
GiveMeSport is making its entry into the gambling market, with its parent company, Breaking Data, finalizing an agreement to procure Oryx Gaming. The company intends to expand its operations from the United Kingdom to the United States.
Breaking Data declared today that it has reached an accord to acquire all of Oryx’s shares, and the company intends to launch a new online sports wagering brand, GiveMeBet, capitalizing on GiveMeSport’s substantial following of 26 million on Facebook.
The transaction is valued at €7.5 million (£6.7 million/$8.7 million), with additional performance-based payments scheduled for later.
A representative from Breaking Data informed iGamingBusiness.com that the completion date of the deal is still to be determined, and Oryx is anticipated to be rebranded as Bragg Gaming Group. However, the representative added that GiveMeBet could be launched by the end of this year or early in 2019.
Dominic Mansour – a former leader of the UK Health Lottery, who has held prominent roles at FullTilt Poker, GTECH G2, NetPlay TV, and Globalcom/WMC UK – will assume the position of CEO of Bragg Gaming, while Akshay Kumar, a former executive at NetPlay TV and Sporting Index, will serve as CFO.
In a statement about the agreement, Breaking Data declared it would use GiveMeBet’s development as a blueprint, mirroring the path Sky Betting & Gaming took from its inception under the auspices of the British pay-TV network, Sky.
Mansour stated, “The purchase of Oryx marks the initial step in establishing a new global gaming conglomerate.” “Our strategy entails pursuing additional acquisitions within the gaming sector, propelling Bragg Gaming into a next-generation gaming enterprise.”
“The newly formed entity will now have the potential to expand within the gaming landscape and capitalize on synergies through operational integration. GiveMeSport boasts a larger Facebook following than ESPN and Sky Sports, and we intend to utilize this platform to initiate sports betting operations, commencing in the UK and subsequently expanding to the US.”
Oryx CEO Mateusz Maziejew added, “This alliance with Breaking Data presents a remarkable opportunity to amplify our international expansion aspirations. Since its establishment five years ago, Oryx has ascended to a leading position as a provider of turnkey solutions for prominent global gaming and betting brands.”
Nick Sain, CEO of Breaking Data, will maintain his leadership role at GiveMeSport. Breaking Data stockholders will cast their votes on the agreement at their annual general meeting next month, necessitating a minimum of 50% approval for the transaction to proceed.
The acquisition is also contingent upon securing financing, obtaining approval from the TSX Venture Exchange, and fulfilling a series of other closing stipulations.
The firm will shortly unveil additional details regarding their financial strategies. This might encompass equity, debt, or a blend of both. We will disseminate the specifics as soon as they become available.
Subscribe to our iGaming newsletter to remain informed.