An additional quintet of wagering platforms has pledged their financial support to the realm of British equestrian competition.
188BET, BetStars, McBookie, SeanieMac, and ApolloBet have all aligned themselves with the Authorized Betting Partner (ABP) initiative, joining existing participants Betfair, Bet365, 32Red, Sky Betting & Gaming, and Bet Victor.
The ABP scheme operates on a voluntary basis, offering incentives to gaming entities that provide financial backing to British horse racing, commensurate with the income they derive from it. Disbursements will be made to the Levy Board every three months over a period of three years. In exchange, ABP affiliates will enjoy advantages such as the utilization of a distinctive “seal of approval” emblem, access to sponsorship prospects, media exposure, and customer insights.
Nick Rust, the head of the British Horseracing Authority (BHA), expressed his enthusiasm for the new collaborators, underscoring the substantial revenue stream that British horse racing delivers to the gambling sector. He emphasized that the sums wagered on British racing yield considerable earnings for these enterprises, significantly surpassing their contributions through the levy.
This development represents a favorable stride towards a more enduring and mutually advantageous partnership between the wagering industry and the sport of horse racing within Britain.
Thrilled to collaborate with every ABP associate, empowering them to leverage this chance and highlight their capabilities to prospective customers within the British equine racing industry.