B90, a firm specializing in sports wagering and online gaming, is purchasing Oddsen, a Norwegian affiliate platform focused on sports betting. Oddsen has operated for over two decades and is a recognized name in the Norwegian market. This strategic purchase will provide B90 with a solid presence in the Norwegian market and enable them to utilize Oddsen’s established connections with content providers and partner programs.
To finance this acquisition, B90 secured £1.24 million (roughly $1.66 million) through a share issuance. This action highlights the trust that stakeholders have in B90’s expansion plan.
Paul Duffen, the Executive Chairman of B90, views this acquisition as a major advancement for the company. He expressed that Oddsen will be a worthwhile asset to their digital portfolio and will bolster their affiliate marketing expertise.
This business consolidation presents a remarkable chance for our company. The Norwegian market, characterized by its maturity and stability, provides an ideal setting for wagering on sporting events. This acquisition represents a significant stride towards achieving technological independence and establishing ourselves as a dominant force within the sector. We view this as a calculated maneuver that holds the potential for replication in other promising markets.