Betsson has partnered with AC Milan, becoming the renowned Italian football club’s official regional collaborator in Latin America. This thrilling alliance permits Betsson to leverage AC Milan’s celebrated status throughout the area, granting them exclusive privileges to utilize the club’s visuals and emblems.
Supporters in Latin America will observe Betsson prominently displayed on digital boards surrounding the field during matches, in addition to the club’s online platform and mobile application.
However, it extends beyond mere exposure. Betsson and AC Milan will collaborate to generate unique content intended to bring enthusiasts closer to the game than ever before. Envision behind-the-scenes glimpses, exclusive dialogues, and one-of-a-kind encounters that bring the fervor of AC Milan to life for Latin American supporters.
“This collaboration with AC Milan in Latin America represents a significant stride for us,” stated Andrea Rossi, Commercial Director for South America at Betsson Group. “We are not solely expanding our footprint in the region, but also connecting with fans through their beloved sport in novel and engaging ways.”
This partnership proves logical for both parties. For AC Milan, fresh off their Serie A title victory, it presents an opportunity to fortify their connection with their devoted Latin American fanbase. “This alliance with Betsson enables us to engage with over 75 million Rossoneri supporters across the region,” remarked Casper Stylsvig, Chief Revenue Officer of AC Milan.
For Betsson, it’s a chance to align themselves with a globally acclaimed brand that embodies the essence of rivalry, collaboration, and achievement – principles that deeply resonate with sports enthusiasts worldwide.
Latin America has consistently held a fervent adoration for AC Milan, a sentiment that is undeniably reciprocated! The enthusiasm emanating from our supporters in that region is palpable, thus, we are elated to embark upon this nascent collaboration.