A leading sports betting solutions company, Betby, has named seasoned professional Pierre Pulis as its new head of marketing. Pulis possesses extensive expertise, having dedicated over 15 years to various editorial positions across both online and traditional publishing, specializing in the iGaming sector.
In his latest capacity, Pulis will be tasked with enhancing Betby’s brand visibility within the industry. His responsibilities include leading marketing initiatives and propelling the company’s ambitious expansion plan for 2024 and beyond.
Pulis transitions to Betby from BtoBet, a well-known B2B sports wagering provider operating under the NeoGames group. His time there equipped him with invaluable knowledge in overseeing substantial marketing and communication endeavors.
Both Pulis and Betby’s Chief Executive Officer, Leonid Pertsovskiy, conveyed enthusiasm regarding the appointment. Pulis stressed his eagerness to guide Betby’s skilled marketing team and contribute to the company’s ongoing achievements. Pertsovskiy emphasized Pulis’s profound comprehension of the B2B sports betting arena, his robust industry connections, and his abundance of experience and ingenuity as crucial advantages for Betby’s upcoming growth phase.
This appointment follows a series of favorable developments for Betby, including a significant partnership deal secured with African operator Africa365 in June 2023.
An emerging leader in the sports betting platform arena, Betby, has partnered with InfiGaming, a collaboration poised to dramatically enhance Betby’s portfolio. Imagine more than 700,000 athletic competitions, spanning traditional favorites like soccer and basketball to the expanding realm of esports – all available through Betby’s platform.
Beyond business, Betby recently celebrated its fifth anniversary by contributing to a worthy cause. They hosted a fundraising auction, with all donations directed to Common Ground, a community hub in Riga. The money will be used to provide holiday joy to children affected by the ongoing crisis in Ukraine.