Colossus Wagers aspires to create a significant impact at the 2016 UEFA European Championship.
The 2014 FIFA World Cup marked a crucial period for the enterprise. They had just secured their initial product collaborations right before the competition commenced. Now, after a two-year gap, CEO Bernard Marantelli seeks to make Euro 2016 an equally momentous occasion.
Since the previous major international football tournament, Colossus Wagers has undergone a substantial metamorphosis. Back in 2014, they were a football-centric fledgling company of merely six individuals, dependent on external tech support. Their first two business-to-business partnerships, with Betfair and Betdaq, were just beginning to gain traction. While cash-out functionalities for sports wagering products were gaining popularity, Colossus Wagers stood alone in offering a “fractional” cash-out option.
Eighteen months later, they have evolved into a multifaceted sports betting provider with a robust team of 30. All their technological infrastructure is now developed and managed internally. They have garnered multiple industry accolades and boast 10 active business-to-business partners spanning five continents, with even more in the pipeline before the Euros. And naturally, the partial cash-out feature has been widely embraced across the industry, becoming nearly ubiquitous.
As the Euros draw near, the online gambling sector is more fiercely contested than ever. There’s a continuous influx of novel products, each presenting a distinct approach to sports betting. This creates a demanding yet exhilarating landscape for companies like Colossus Wagers, who are perpetually innovating to maintain their competitive edge.
A prime illustration of this concentration is the emergence of specialized firms concentrating on tailored offerings, such as “on-demand” wagers, fantasy leagues (DraftKings’ UK market entry is noteworthy!), and player rankings. Our own lottery-sized pools are also witnessing a surge in demand.
Nevertheless, the true strength resides with the entities possessing the players. It is in this domain that industry amalgamation – a reduced number of larger corporations – is arguably streamlining the market.
**Are there tailored promotional strategies for significant competitions like the Euros? Or do you maintain the approaches that have proven effective throughout the football calendar?**
Major competitions are ideally suited for our cumulative prize pools. You have a month of top-tier, broadcasted matches daily. This allows us to present prizes surpassing £1 million almost every day – it’s as if every day is Saturday! It’s akin to condensing a miniature football season into four weeks, with the corresponding chance to maintain player engagement and enthusiasm.
All of this implies that our business-to-consumer and business-to-business marketing endeavors shift into high gear, particularly in June. It presents a distinct challenge compared to the standard season, but in many respects, it’s more direct and undoubtedly more enjoyable.
**Is an upswing in players anticipated during the tournament weeks compared to the regular league months? If that’s the case, how does Colossus Bets gear up for this?**
Unequivocally, we do!
Observing a substantial increase in trade and user engagement during the global football tournament, we concurrently initiated our first business-to-business partnership. As an organization with a considerably broadened and developing distribution infrastructure, we project comparable exponential expansion from the European Championship.
Our dedication to directly serving business-to-consumer participants and addressing their unique requirements remains steadfast. Nevertheless, with a significant portion of players now integrating through business-to-business alliances, our primary objective is guaranteeing the Colossus system functions with unwavering reliability and precision. We are confident that our standing is bolstered by having constructed what is arguably the most sophisticated and adaptable pool wagering platform available (and the sole provider of a withdrawal option).
A number of our collaborators are keen to debut our wagering offerings prior to the European Championship commencement, while others who are not yet fully prepared will probably rejoin once the fresh season begins in August. I anticipate July will be another hectic period for our technical staff!
It’s intriguing to observe that despite the industry shifts, a substantial segment of our users still utilize our offerings on handheld gadgets. This could be attributed to the seamless experience of our Colossus product on mobile, potentially due to the ‘Partial Withdrawal’ functionality we provide. I’m confident the Euros, with their connection to casual, mobile entertainment, will further elevate mobile interaction, which is a positive indicator for us.
Beyond the Euros, broadening our business-to-business distribution network remains a key objective. Concurrently, we’ll persist in refining our product attributes and offerings, and strategically investigate expansion into novel sporting categories.”
admin