A significant contender in the online gaming sector, Altenar, has partnered with Palms Bet, a top sports wagering provider, to broaden their presence within the Bulgarian market. This strategic alliance coincides with substantial expansion in the Bulgarian sports betting sector, anticipated to hit an impressive €850 million by 2026.
The agreement stipulates that Altenar will furnish Palms Bet with its advanced sportsbook software, presenting a diverse selection of wagering choices across numerous sporting competitions. Additionally, Palms Bet will gain entry to Altenar’s vast catalog of virtual sports and esports products, further enriching their users’ gaming encounters.
Altenar’s Sales Manager, George Mavridis, conveyed his excitement regarding the collaboration, remarking, “We have consistently viewed Bulgaria as a crucial market brimming with potential, and we are delighted to team up with Palms Bet to cultivate a robust foothold in this vibrant region.” He further stressed their fruitful collaborations with Palms Bet in other developing markets such as Kenya and Peru, underscoring the mutual vision and expansion-oriented approach shared by both entities.
Echoing this sentiment, Alexander Sjarov, Chief Sports Betting Officer at Palms Bet, stated, “By incorporating Altenar’s powerful platform into our operations, we are certain of boosting player involvement and reinforcing our standing as a global gaming frontrunner.” This partnership marks a pivotal stride for both organizations as they harness their collective proficiency to capitalize on the flourishing Bulgarian iGaming market.
This recent collaboration between Palms Bet and Altenar expands upon their existing alliances in other European and African markets, showcasing their dedication to amplifying their global footprint and providing exceptional gaming experiences to players internationally.
The collaboration with Altenar sparks immense excitement,” conveyed Christo Markov, who heads Product Development at BetMarket. “Their seasoned expertise in the realm of sports wagering and internet-based gaming makes this alliance a significant stride for our organization. This centers on elevating the BetMarket user journey, and we firmly believe our patrons will embrace the enhancements Altenar delivers.”
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