A prominent gaming group from Denmark, Better Collective, is making waves in the British market by purchasing the well-known comparison platform CasinoLounge.co.uk. This calculated maneuver is the most recent in a series of acquisitions for Better Collective, which recently obtained comparable platforms in Austria and Germany. Although financial specifics are still confidential, it is evident that Better Collective has ambitious goals to become a dominant force in the UK’s flourishing online gaming industry. This acquisition adds another gem to their already remarkable portfolio of over 1000 websites and offerings, featuring prominent names like DiscoverSlots and bettingexpert LIVE. CasinoLounge, initially established in 2013, was formerly owned by Cashmio. Both entities conveyed enthusiasm about the agreement, with Better Collective perceiving it as a crucial stepping stone in their growth strategy, and Cashmio’s CEO Maria Boelius emphasizing the advantages for both parties.
Our “UK endeavor” began as a small aspiration, and witnessing its growth has been incredible. Relinquishing something you’ve invested so much in is always a mix of emotions. However, to truly dedicate ourselves to Cashmio, we understood it was necessary to pass the torch to a group who could provide CasinoLounge the care it merits.
We are overjoyed that it has found a place with the individuals at Better Collective. They are leaders in the field, and we are certain that with their expertise, CasinoLounge is poised for even greater achievements.
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