Betsafe has launched its sportsbook and internet casino in Ontario after receiving approval to provide iGaming services in the region.

A major player in online gaming, Betsson Group, which owns Betsafe, provides casino games, poker, and sports wagering products.

Betsafe has customized its iGaming platform exclusively for Ontario players after obtaining the necessary authorization.

Ontario residents can now access Betsafe via the Strive Gaming platform, which is accessible as both a website and a mobile application.

Betsafe’s online casino features a diverse selection of games, ranging from the latest slot machines to traditional table games and even a live dealer option.

The platform provides sports enthusiasts with the opportunity to wager on a wide range of events and markets, with the added perk of being able to stream live matches directly through the platform.

Pontus Lindwall, President and CEO of Betsson, expressed his enthusiasm about the launch: “We are delighted to have secured the required licenses to operate in the locally regulated online gaming market in Ontario, through both business-to-consumer (B2C) and business-to-business (B2B) channels.

We are confident that Betsson has significant potential in Ontario, in both the B2C and B2B sectors, as we introduce a highly competitive product offering to the market.”

In addition to managing its own platform, Betsson has also obtained a supplier license, enabling it to extend its sports betting services to other operators in Ontario.

Ontario’s regulated online gaming market officially commenced operations in April 2022.

Betssons entrance into the lively Ontario internet gaming market is guaranteed to cause a stir. They are entering an already packed arena with more than 50 authorized providers, but Betsson is no stranger to competition. Although they presently categorize Ontario as part of their “Remainder of the World” market sector, which constitutes a minor fraction of their total earnings, they are clearly looking to expand that. With their latest Q4 2022 profits revealing a respectable 4.2 million USD from this sector, it will be fascinating to observe how Ontario affects their financial results in the upcoming quarters.

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By Athena "Astra" Sinclair

Holding a Bachelor's degree in Mathematics and a Master's in Psychology, this skilled author has a passion for using mathematical and psychological methods to investigate the cognitive and behavioral aspects of gambling and to develop evidence-based interventions for preventing and treating gambling addiction. They have expertise in cognitive psychology, behavioral modeling, and clinical trials, which they apply to the study of the psychological factors influencing gambling behavior and the development of effective prevention and treatment programs for problem gambling. Their articles and news pieces provide readers with a psychological and mathematical perspective on the casino industry and the strategies used to promote responsible and healthy gambling practices.

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