Altenar and Palms Bet are teaming up to leverage the expanding Bulgarian sports wagering sector, anticipated to hit €850 million by 2026.
Through this alliance, Altenar will furnish Palms Bet with its sportsbook software, encompassing a diverse selection of esports and simulated sports choices. This action comes as Palms Bet, already boasting a catalog of 20,000 sporting events for Bulgarian users, aims to cement its presence in this rapidly developing market.
George Mavridis, Sales Director at Altenar, conveyed his excitement, remarking, “We’ve consistently acknowledged the importance of the Bulgarian market, and collaborating with Palms Bet for growth is genuinely thrilling.” He further stressed their belief in the market’s capabilities, building upon their fruitful partnerships with Palms Bet in Kenya and Peru previously this year.
Alexander Sjarov, Head of Sports Wagering at Palms Bet, mirrored this sentiment, emphasizing that incorporating Altenar’s system will bolster player interaction and strengthen their position as a premier gaming enterprise.
This recent collaboration broadens the existing association between Palms Bet and Altenar, which already covers numerous territories across Europe and Africa. It follows Altenar’s initial venture into the Bulgarian market earlier this year alongside BetMarket.
BetMarkets Product Manager, Hristo Markov, expressed immense excitement about the recent collaboration with Altenar. He views this alliance as a significant leap for the organization, enabling them to provide their users with access to Altenar’s premium sports wagering and gaming offerings. Markov firmly believes that this joint effort will propel the BetMarket encounter to unprecedented levels.
admin