A Prague-headquartered gaming firm, Bragg Gaming Group, has secured a substantial distribution agreement with industry leader 888 Holdings. Through this collaboration, Bragg’s selection of slot and casino offerings will be showcased on several of 888’s most recognized brands, such as William Hill, Mr Green, and 888casino. The arrangement will primarily target regulated territories like the UK, Italy, Sweden, and Denmark, providing Bragg with considerable visibility to a broader demographic.
Bragg Gaming Group’s Chief Executive Officer, Lara Falzon, conveyed her enthusiasm regarding the partnership, emphasizing 888’s standing as a top-tier online wagering and gaming enterprise. She anticipates that Bragg’s varied game catalog, encompassing titles from their in-house studios like Atomic Slot Lab and Indigo Magic, will strongly appeal to 888’s extensive player community.
This accord represents a pivotal stride for Bragg, demonstrating their objective to broaden their footprint within crucial regulated sectors. It also reinforces their status as a notable content supplier within the iGaming domain.
Ofir Gal-Mor, the head of content at 888 Holdings, spoke highly of Bragg Gaming, commending their inventive strategy and exceptional offerings.
He stated that their collaboration, initiated in the beginning of 2022, has been highly fruitful, and they are eager to broaden it by introducing a wider array of Bragg’s varied content to their William Hill and Mr Green brands.
It’s important to highlight that Bragg Gaming’s reach extends beyond a single geographic area. They recently expanded into Switzerland via the Swiss4Win platform, establishing a partnership with Casino Lugano.
Furthermore, 888 generated news earlier this week by naming Per Widerström as their new Chief Executive Officer.
admin